Combining forces once again with esteemed director, Nick Mckk, Laura Imbruglia delivers the visual component to her feminist anthem, ‘Give Boys Pink Toys’. With only a momentary breather since the release of her long play Scared of You, Laura and her band The BinChickens are now gearing up, to take the new single on the road, starting in Brisbane for the Sounds Like Community Radio Celebration Broadcast and the annual BIGSOUND conference and festival.
Director, Nick Mckk (Stella Donnelly, Julia Jacklin), has found the perfect cross-section between his signature style and Laura’s quirky personality throughout the ‘Give Boys Pink Toys’ music video. Laura peels back the layers of her usual tongue-in-cheek personality to reveal her most vulnerable side. “Laura and I wanted to make something that avoided gender dividing tropes. The song speaks for itself, so I again relied on Laura’s performance. She puts power into the public, and that is what we wanted to focus on.” says Nick Mckk on the collaboration.
“When Nick pitched this idea of mirrors, pink smoke and pink confetti to me, I knew it would look great aesthetically, but I didn’t fully realise how clever a concept it was until it all came together. The voyeuristic shots and the suffocating pink elements tell more of a story than I anticipated, and perfectly complement my lyrics and bring attention to the message of the song. As a person who is used to making silly videos, it took me a while to get past my own insecurities filming and watching this video. I find the mirror shots uncomfortable to watch and kind of unflattering, but I like it. That’s the exact point I’m trying to make.” – Laura Imbruglia
With BIGSOUND set times now revealed and Laura’s co-headline tour with The Smallgoods creeping closer and closer, there are no excuses to not see Laura Imbruglia with her Bin Chickens before the year is out.
Tuesday 3 Septemeber
Sounds Like Community Radio
Presented by 4ZZZ and the Community Broadcasting Association of Australia
The Goon Sax
2pm – 7pm
4ZZZ Radio, Brisbane, QLD
More info: Facebook
Laura Onstage: 4:00pm
Tuesday 3 September – The Zoo
Laura Onstage: 10:30pm – 11:00pm
Thursday 5 September – Black Bear Lodge
Laura Onstage: 10:50pm – 11:20pm
More info via BIGSOUND
‘Give Boys Pink Toys’ / The Smallgoods co-headline tour dates
Friday 13 Sept – Evelyn Hotel, Fitzroy
w/ The Smallgoods and Tender Buttons
Tickets: $15 + bf
Tickets via Oztix
Saturday 14 Sept – The Eastern, Ballarat
w/ The Smallgoods and Dodda Rivka
Tickets: $12 +bf
Tickets via Oztix
‘Give Boys Pink Toys’ is out now via Spotify / iTunes / Apple Music / Bandcamp.